Red Bull
In 1985, Kastner helped develop a brand from scratch, creating a global phenomenon, Red Bull. We started with the design of cans and ended with, probably, the most innovative communication concept ever developed for a brand.
LEA “Joaquines”
How do you communicate that a small family business has become the #2 in its category? We went all-in and decided to make a nod in the spot to the #1 company, using the brand's characteristic humor. What’s the result? An absolute triumph.
Ecovidrio
Christmas comes, and we forget to keep recycling glass. Right during the time when Christmas dinners and meals multiply. That was the brief we received from Ecovidrio. With the Christmas spirit in mind, we sought the best way to raise awareness and convey the importance of recycling glass.
Malayerba
Each agency in the Kastner group created its own business to showcase the agency’s talent to potential clients and understand firsthand how a business is managed. In Madrid, we created Malayerba, an old-school barbershop.
Mistol
A brand that has been around for a long time, very present in the minds of a generation, but has been relegated in its category and needs to recover its space and reposition itself.
Insecticidas ORO
The insecticide market is shifting towards the health product category. We are thus facing the double challenge of making this shift with a single campaign for very different markets.
La Virgen
A new craft beer from Madrid asked for our help to position its brand. The values they wanted to convey were commitment, quality, and authenticity. The challenge was to encompass all of this under the same positioning, from the brand manual, through the design of the labels for each variety, to the development and execution of the launch campaign.
Red Bull Eventos Locales
To bring the brand closer to the consumer and increase its relevance and credibility locally, Red Bull organizes tactical events within each sports or cultural scene.
Miguelañez
Since 2010, Miguelañez has supported various children’s foundations through its “Sonrisas Dulces” campaign. Kastner has created the solidarity campaigns for the last four editions of Sonrisas Dulces in favor of the Nipace Foundation, Down Madrid, Fundación Intheos, and Down España.
Roche
Roche is the third-largest pharmaceutical company in the world. To reflect its commitment to the Spanish healthcare system, they wanted to create a campaign to highlight healthcare professionals and the work they do.
Daño Cerebral Sobrevenido
It starts with a campaign and ends with changing the law.
Adrian’s Tequila Vanilla
A great Austrian entrepreneur and his Mexican partners contacted us to create a tequila brand from scratch. But not just any tequila, this one would have vanilla. To make their dream a reality, they needed a brand identity and positioning.
Red Bull Collective Art
Red Bull Spain wanted to reach the artistic community with a surprising yet relevant campaign. And we did it. Red Bull Collective Art brought together artists from all over the world to create a colossal piece of art.
LEA Barba
LEA hadn’t done any advertising since the 90s. It was a known brand in the shaving world. Beards became fashionable, and it was the perfect time to launch a new spot for their new beard care line.